Top 5 Beauty Retail Apps on Android in Africa Q3 2024

During the third quarter of 2024, the top beauty retail apps on Android in Africa showcased varied performance metrics, reflecting user engagement and market presence. This analysis, based on data from Sensor Tower, provides insights into the weekly download trends and active user statistics for these leading apps.

Source Beauty demonstrated a fluctuating download pattern, starting with around 3.8K downloads in early July and experiencing a notable spike to nearly 5.7K at the end of August. The trend culminated in a high of approximately 8.8K downloads by the end of September.

Oriflame experienced a steady increase in weekly downloads, beginning with about 3K in early July and peaking at nearly 4K by the end of September. The app also maintained a robust engagement with its weekly active users, growing from 25K in early July to over 32K by the quarter's end.

Elkharat Online saw a dynamic shift in its weekly downloads, with a significant surge to over 5.5K in mid-August. However, the app's download rate gradually declined, reaching approximately 735 by the end of September.

Bath&BodyWorks maintained a relatively stable download rate throughout the quarter, with a slight rise in late August, peaking at around 2.6K downloads. The app's active user base showed minor fluctuations, closing the quarter with roughly 5.8K active users.

Finally, Shop Wanneka experienced an initial surge in downloads, reaching over 13K in late July. However, this momentum did not sustain, as downloads dwindled to single digits by the end of September.

For more detailed insights and data, visit Sensor Tower's platform to explore further trends and analyses in the app market.